for brands that
need to be seen.
CRANDALL — a Michigan creative and digital marketing agency combining human creativity, decades of experience, and AI-powered technology to help businesses tell their stories, get discovered, and grow.
agency
Human creativity.
AI-powered possibilities.
Great marketing starts with understanding your business, your audience, and what makes your story worth telling. We combine decades of experience in web design, branding, photography, and video production with the evolving capabilities of AI.
But we don't believe great creative work comes from simply entering a prompt. AI is a powerful tool, but without creativity, experience, and a clear strategy, the results can look and sound like everyone else.
We use AI to expand what's possible, not replace the human creativity that makes your brand unique. From original content and compelling design to websites optimized for search and AI discovery, we bring experience, innovation, and strategy together to help your business stand out, connect with customers, and grow.
always on brand.
Your brand should look, sound, and feel like you. Everywhere.
Your brand is more than a logo, a website, or a social media post. It's the impression people have of your business and the story they remember. Every interaction is an opportunity to build recognition, earn trust, and strengthen relationships with your customers.
At Crandall, we bring creativity, strategy, and technology together to make sure your brand stays consistent and authentic across every platform. From your website and social media to photography, video, and digital advertising, we create content that reflects who you are and what makes your business different.
AI gives us more ways to create. Experience makes sure what we create is unmistakably yours.
Because getting noticed is important. Being remembered is even better.
services
web design
01
Your website should do more than look good. It should help people find you, understand you, trust you, and take action.
At Crandall, we combine years of web design experience, creative storytelling, and AI-powered technology to build custom websites that work as hard as you do. Every website is thoughtfully designed around your business, your audience, and your goals, delivering a fast, responsive, mobile-friendly experience that looks great on any device.
We build with SEO, local search, and AI discoverability in mind from day one. From site structure and technical optimization to compelling content and user experience, we help search engines and AI-powered platforms understand your business, recognize its relevance, and connect you with people searching for your services.
And because your business deserves more than a cookie-cutter website, we bring professional photography, video production, branding, and original content into the process. AI helps us explore possibilities and work more efficiently, but our experience and creative judgment ensure the finished website is uniquely yours.
The result is more than a website. It's a powerful marketing tool designed to get your business discovered, build trust, and turn visitors into customers.
branding
02
Your brand is more than a logo. It’s how people recognize you, remember you, and decide whether they trust you.
Floaty Potato helps small businesses build brands that feel authentic, distinctive, and unmistakably their own. Whether you’re starting something new, refreshing an established business, or evolving for what comes next, we create an identity that reflects who you are and connects with the people you want to reach.
From logo design, color, and typography to messaging, visual systems, and brand guidelines, we bring every element together into a cohesive identity. Then we make sure that identity works in the real world, across your website, social media, photography, video, advertising, print materials, and every other place your customers encounter your business.
The result is more than a polished look. It’s a brand people can recognize, understand, trust, and remember, giving your business a stronger foundation for building relationships and growing.
graphic design
03
Floaty Potato creates graphic design that helps small businesses communicate clearly, look professional, and stay consistent wherever their brand shows up. Every piece we create starts with your brand, your audience, and what you need the design to accomplish.
From social media graphics and digital advertising to brochures, signage, and other print materials, we design for the way each piece will actually be seen and used. Whether we're working within an established brand identity or creating something entirely new, we bring together typography, imagery, color, and layout to make your message clear and your business instantly recognizable.
The result is more than something that looks good. It’s purposeful design that captures attention, strengthens your brand, and helps your message connect with the people you’re trying to reach.
photography
04
Stock photos can fill a space. Your photos can tell your story.
Photography is at the heart of how Floaty Potato helps small businesses show people who they are, what they do, and why it matters. We create authentic, professional imagery of your people, your work, your products, and the details that make your business different.
With years of photography experience spanning editorial, portraiture, business headshots, high school seniors, and dance, Derek and Kara bring both technical expertise and a strong understanding of people and storytelling to every shoot. We know how to capture polished images without losing the personality and authenticity that make them meaningful.
We shoot with your marketing in mind. From your website and Google Business Profile to social media and more, we intentionally create a versatile library of original content that can keep working for your business long after the shoot is over. The result isn't just better photography. It's a more authentic brand, a stronger story, and content that helps people see the business behind the business.
video production
05
People don’t just want to know what your business does. They want to see it. Floaty Potato creates professional video content that helps small businesses tell their stories, showcase their work, and connect with customers in a way that feels authentic. Whether we're capturing the people behind your business, documenting a project, explaining a service, or creating content for a campaign, every video starts with a clear purpose and a story worth telling.
We approach video with your entire marketing strategy in mind. From website videos and customer testimonials to social media content, short-form video, digital advertising, and brand storytelling, we capture and edit content for the platforms where your customers are actually watching. That means thinking about everything from format and length to the opening hook, messaging, and call to action.
From concept and planning through filming, editing, and final production, we handle the process from start to finish while keeping your brand and goals at the center of every decision.
The result is more than great-looking video. It’s content that captures attention, builds trust, brings your story to life, and gives people another reason to choose your business.
