big ideas for
small businesses.
FLOATY POTATO — a Michigan creative and digital marketing agency helping small businesses tell their stories, connect with their customers, and grow.
agency
Great marketing starts with understanding what makes your business worth talking about.
At Floaty Potato, we bring creative, content, strategy, and technology together under one roof. Instead of treating your website, social media, photography, video, branding, and advertising as separate pieces, we make them work together to tell a consistent story and reach the people who matter to your business.
With more than 25 years of combined experience, we bring creative thinking, smart strategy, and a personal approach to every project. From contractors and home service companies to lifestyle brands, we're here to help small businesses get noticed, build relationships, and grow.
always on brand.
The more we thought about it, the more the name just fit.
Floaty Potato is a family-owned creative and digital marketing agency owned by Derek and Kara Crandall. When it came time to name the business, we found inspiration pretty close to home: our daughter, Imogen, loves manatees, affectionately known as “floaty potatoes.” We knew she'd be over the moon if we named the company after them.
Floaty Potato is a little unexpected, hard to forget, and definitely not another generic agency name. It reflects the way we approach our work: be creative, think differently, and don't be afraid to have a little personality. Besides, our focus is big ideas for small businesses, and you can't get much bigger than a floaty potato.
services
web design
01
Floaty Potato designs and builds custom websites for small businesses that bring great design, compelling content, and smart strategy together. Every site is built around your business, your customers, and your story, with a responsive, mobile-first experience that works seamlessly across devices.
We build with discoverability in mind from the beginning, creating a strong foundation for SEO, local search, and AI-powered discovery. From site structure and content to performance and usability, every element works together to help search engines and AI platforms understand who you are, what you do, where you do it, and why your business is relevant.
And because great websites need great content, we can bring professional photography, video, branding, and storytelling into the process instead of designing around generic stock imagery and placeholder copy.
The result is a website that doesn't just represent your business. It works for your business, helping you get discovered, build credibility, connect with the right customers, and turn more visits into real opportunities.
branding
02
Your brand is more than a logo. It’s how people recognize you, remember you, and decide whether they trust you.
Floaty Potato helps small businesses build brands that feel authentic, distinctive, and unmistakably their own. Whether you’re starting something new, refreshing an established business, or evolving for what comes next, we create an identity that reflects who you are and connects with the people you want to reach.
From logo design, color, and typography to messaging, visual systems, and brand guidelines, we bring every element together into a cohesive identity. Then we make sure that identity works in the real world, across your website, social media, photography, video, advertising, print materials, and every other place your customers encounter your business.
The result is more than a polished look. It’s a brand people can recognize, understand, trust, and remember, giving your business a stronger foundation for building relationships and growing.
graphic design
03
Floaty Potato creates graphic design that helps small businesses communicate clearly, look professional, and stay consistent wherever their brand shows up. Every piece we create starts with your brand, your audience, and what you need the design to accomplish.
From social media graphics and digital advertising to brochures, signage, and other print materials, we design for the way each piece will actually be seen and used. Whether we're working within an established brand identity or creating something entirely new, we bring together typography, imagery, color, and layout to make your message clear and your business instantly recognizable.
The result is more than something that looks good. It’s purposeful design that captures attention, strengthens your brand, and helps your message connect with the people you’re trying to reach.
photography
04
Stock photos can fill a space. Your photos can tell your story.
Photography is at the heart of how Floaty Potato helps small businesses show people who they are, what they do, and why it matters. We create authentic, professional imagery of your people, your work, your products, and the details that make your business different.
With years of photography experience spanning editorial, portraiture, business headshots, high school seniors, and dance, Derek and Kara bring both technical expertise and a strong understanding of people and storytelling to every shoot. We know how to capture polished images without losing the personality and authenticity that make them meaningful.
We shoot with your marketing in mind. From your website and Google Business Profile to social media and more, we intentionally create a versatile library of original content that can keep working for your business long after the shoot is over. The result isn't just better photography. It's a more authentic brand, a stronger story, and content that helps people see the business behind the business.
video production
05
People don’t just want to know what your business does. They want to see it. Floaty Potato creates professional video content that helps small businesses tell their stories, showcase their work, and connect with customers in a way that feels authentic. Whether we're capturing the people behind your business, documenting a project, explaining a service, or creating content for a campaign, every video starts with a clear purpose and a story worth telling.
We approach video with your entire marketing strategy in mind. From website videos and customer testimonials to social media content, short-form video, digital advertising, and brand storytelling, we capture and edit content for the platforms where your customers are actually watching. That means thinking about everything from format and length to the opening hook, messaging, and call to action.
From concept and planning through filming, editing, and final production, we handle the process from start to finish while keeping your brand and goals at the center of every decision.
The result is more than great-looking video. It’s content that captures attention, builds trust, brings your story to life, and gives people another reason to choose your business.
